Black, ebony, raven, licorice, onyx, coal, jet, midnight, ink, obsidian … so many ways to describe the colour and black websites are no exception, invoking a feeling or reaction is key in web design.
In web design, the choice of colours plays a crucial role in creating an impact and communicating a message to the audience.
Black is one of the most popular colors used in web design due to its versatility and ability to evoke various emotions.
As an expert designer, I will share my knowledge and experience on using black in web design, including its psychology, colour combinations, and when not to use it.
Why is black used in web design?
Black is a classic and sophisticated colour that conveys authority, luxury, and elegance.
It is commonly used by luxury fashion brands, high-end car companies, and professional businesses that aim to convey exclusivity and prestige.
Black also creates contrast, making other colours pop and stand out. Moreover, black creates a sense of depth and space, creating a more immersive and engaging user experience.
What colour goes well with black?
Black contrasts well with bright and bold colours, such as red, orange, magenta, and yellow.
These colour combinations create a powerful and aggressive colour scheme that evokes energy and passion.
Additionally, black pairs well with neutral colours, such as white, grey, and silver, creating a timeless and elegant design.
Why is black a good colour for a website?
Black creates a sophisticated and authoritative impression, making it ideal for businesses selling luxury and high-quality professional products.
It also adds depth and contrast, making other colours stand out and creating a more immersive user experience.
Our picks of black websites for your inspiration:
1. Dropbase
3. Clover
4. Lamborghini
5. Play
Black psychology
Black is associated with power, elegance, and formality, but it can also evoke negative emotions, such as fear and grief.
Black is often associated with death, evil, and mystery, but it also conveys a sense of strength and authority.
If you want to create a professional website that stands out and connects with your audience, let us help!
Contact us today to learn more about our web design services and how we can bring your vision to life.
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when to avoid using black
Using too much black or using it in the wrong context can create a sense of heaviness and darkness, making the website intimidating and unfriendly.
Therefore, it is important to consider the specific goals and context of a website when deciding how much black to use and where to use it.
Black backgrounds can also diminish readability and legibility, making it challenging for users to navigate the website.
To conclude…
Black is a versatile and powerful colour that can add sophistication, elegance, and contrast to web design.
However, it is crucial to use black in moderation and in the right context to avoid negative emotions and to create an engaging and immersive user experience.
By understanding the psychology of black and its colour combinations, businesses can effectively communicate their message and create a lasting impression on their audience.
