Native Marketing
Native advertising is just the term for a type of advert that looks and sounds exactly like the content that surrounds it.
Much advertising on social media counts as ‘native’, especially if the style and tone of the ad is similar to the content surrounding it.
Sponsored content is another important native stream and indeed many online publishers – like Buzzfeed – have come to rely on it as an important revenue stream.
For a small business, large-scale publisher partnerships probably aren’t realistic.
But if you’ve got something useful and interesting to say about a particular issue related to your business, you could explore having an appropriate third party site with a similar target market to you publish your blog articles or any video content you make as advertorial.
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