So, you’ve got your plan. You know who and what you’re going after, you know what you’re going to measure, and you know what you’re trying to achieve. It’s time to get going.
The good news is that it’s easy to experiment with different ideas to reach your audience on social media, search engines, and your own website. You can try different types and formats of content to find the best results.
The great thing about most digital marketing campaigns is you can begin to track reactions soon after they’re launched. That means you can soon work out which campaigns are delivering the best return on investment (ROI) and which techniques are most efficient for your brand.
Here are the digital marketing techniques that we’ll cover in-depth:
1 SEO
2 On-page SEO Audit
3 User Experience
4 Paid Search Ads
5 Display Advertising
6 Sponsored Social Posts
7 Email Marketing
8 Native Advertising
9 Customer advocacy marketing
The Flywheel of marketing
The flywheel model is a comprehensive, unified way of representing the forces affecting your company’s growth. It focuses you on delivering a better customer experience at every digital touchpoint with your customers by considering how you’re attracting, engaging, and delighting people and turning them into promoters for your brand.
If you leave with one main lesson from this guide, it’s this: today, trust is at an all-time low. Think about it. People don’t have the same trust that they had with businesses back in the day. But one thing that remains truer than ever is that people trust their peers—their friends, coworkers, family members, and partners.
So, when you think about digital marketing, you’ll want to consider how you’re turning strangers into people who will advocate for your business and products.
They’ll then provide you with new customers down the road, and your flywheel will spin faster. And you’ll do this by delivering a relevant, helpful, and great customer experience.
Attract
Earn your people’s attention, don’t force it. Attract visitors with useful content and eliminate barriers as they try to learn about your company.
• Blog
• Keywords
• SEO
• On-page SEO Audit
• Social Publishing
• Paid search ads
• Display Advertising
Engage
Form good relationships with your prospects. Don’t just treat them as deals. Enable buyers to engage with you on their preferred timeline and channels.
• Content
• User experience
• Email marketing
• Native advertising
• Sponsored social posts
Delight
Tie your success to your customers. Shift resources to be more effectively distributed throughout the entire customer experience.
• User experience
• Customer advocacy marketing
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