digital marketing strategy - company values and goals

Successful Business Growth: What is a Digital Marketing Strategy?

A digital marketing strategy has grown in importance as the world becomes more interconnected and dependent on technology and as companies seek to develop and reach new markets.

But with so many channels and platforms to choose from, it can be challenging to know where to concentrate your efforts and how to maximize your expenditure.

A digital marketing plan can help with that.

digital marketing strategy - plan your goals

What is a Digital Marketing Strategy?

A digital marketing strategy is a thorough plan that describes how a company will use digital platforms and strategies to meet its marketing objectives.

To create a success plan, it should consider the business’s target market, competitive environment, and accessible resources.

Typical elements of a digital marketing plan include the following:

  1. Audience analysis: Identifying the target audience for your products or services and understanding their needs, preferences, and behaviours.
  2. Competitive analysis: Evaluating the strengths and weaknesses of your competitors to identify opportunities for differentiation and improvement.
  3. Goal setting: Establishing specific, measurable goals such as increasing website traffic, generating leads, or improving conversions.
  4. Channel selection: Determining which digital channels and tactics will be most effective for reaching your target audience, such as social media, email marketing, or search engine optimisation (SEO).
  5. Content creation: Developing high-quality, engaging content that aligns with your brand messaging and resonates with your target audience.
  6. Implementation plan: Defining the steps and timelines for executing your strategy, including assigning responsibilities and tracking progress.
digital marketing strategy - audience

Why do you need a Digital Marketing Strategy?

Without a digital marketing strategy, businesses risk wasting time and resources on ineffective tactics, missing opportunities to connect with their target audience, and falling behind their competitors.

It can help you:

  1. Focus your efforts: By defining clear goals and selecting the most appropriate channels and tactics, it will enable you to concentrate your efforts where they will have the greatest impact.
  2. Reach your target audience: By understanding your audience’s needs and preferences, you can create content and messaging that resonates with them and drives engagement.
  3. Improve your ROI: By tracking and analysing your results, you can identify what’s working and what’s not, and make data-driven decisions to optimise your efforts.
digital marketing strategy - measure analytics

If you haven’t developed a digital marketing strategy for your business yet, now is the time to start.

Don’t let your competitors get ahead – start planning your digital marketing strategy today!

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When should you implement a Strategy?

Before spending money on digital marketing tactics, businesses should create a digital marketing plan.

But it’s never too late to develop a plan or revise a current one. Typical situations that might call for a digital marketing plan include:

  1. Launching a new product or service: A digital marketing strategy can help you build buzz and generate interest around your new offering.
  2. Entering a new market: A digital marketing strategy can help you understand the unique needs and preferences of your new audience and tailor your messaging accordingly.
  3. Facing increased competition: A digital marketing strategy can help you differentiate your brand and stay top-of-mind with your target audience.

How to use your Strategy

To get the most out of your strategy, you need to:

  1. Monitor your results: Regularly track and analyse your performance metrics, such as website traffic, engagement rates, and conversion rates, to see how well your digital marketing efforts are working.
  2. Adjust your tactics: Use your performance data to make informed decisions about which channels and tactics to prioritise, and adjust your strategy accordingly.
  3. Stay up-to-date: Keep abreast of new digital marketing trends and tools, and be willing to adapt your strategy as needed to stay ahead of the curve.
digital marketing strategy - content strategy

A well-executed plan can provide businesses with a competitive edge, helping them to reach their target audience, achieve their goals, and ultimately drive revenue.

While developing and implementing a digital marketing strategy may require time and resources, the long-term benefits are well worth the investment.

By staying focused, monitoring your results, and adjusting your tactics as needed, you can create a sustainable digital marketing plan that will continue to deliver results for years to come.


Caroline Hagan

Caroline brings over 20 years experience as a Designer and Developer; featured in .NET magazine, the only woman in the UK accredited for Google Mobile Sites. A STEM Ambassador and Google Women Techmaker Ambassador. Previous clients include Blackberry, FIAT, Clark Shoes and Sky.

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