Uncovering the secrets of what a WordPress Expert does

In this article, we will explore what a WordPress expert does and why you might need one for your website.

WordPress is a popular content management system used by millions of websites across the world. According to W3Techs, in 2024 WordPress powers 43.1% of the web. No wonder it is useful to know a WordPress Expert!

It is user-friendly, flexible, and powerful, which makes it a preferred choice for businesses, bloggers, and individuals who want to create a stunning and functional website.

However, even though WordPress is easy to use, there are some intricacies that only a WordPress expert can handle.

What is a WordPress Expert?

A WordPress expert is a professional who has in-depth knowledge and expertise in using WordPress.

They are familiar with the platform’s features, functions, and capabilities and can help you optimise your website for better performance, security, and user experience.

A WordPress expert can be a web developer, designer, or consultant who specialises in WordPress, and they can help you with a variety of tasks related to your website.

What Does a WordPress Expert Do?

WordPress Installation and Setup

The first thing that a WordPress expert can help you with is installing and setting up your WordPress site.

They can guide you through the installation process and ensure that your site is set up correctly with the right theme, plugins, and configurations.

A WordPress expert can also help you set up a staging site, which is a duplicate of your live site, to test new features and changes before they go live.

Custom Theme Development

One of the best things about WordPress is its flexibility when it comes to customising the look and feel of your website.

A WordPress expert can help you develop a custom theme for your website that is tailored to your brand, business, or personal style.

They can create a theme from scratch or modify an existing theme to meet your needs.

A custom theme can make your website stand out from the crowd and provide a unique user experience.

Plugin Installation and Configuration

WordPress plugins are add-ons that provide extra functionality to your website.

There are thousands of plugins available, and a WordPress expert can help you choose the right ones for your website.

They can also install and configure the plugins correctly to ensure that they work as expected. Oftentimes, plugins need to be configured or new styles created, so they work seamlessly with your website.

Plugins can be used for various purposes, such as SEO, social media, e-commerce, and security, and a WordPress expert can help you select the ones that will benefit your site the most, for the business needs as required.

WordPress Security

Security is a critical aspect of any website, and WordPress is no exception. A WordPress expert can help you secure your site by implementing best practices and using security plugins.

They can also perform regular security audits to identify vulnerabilities and fix them before they are exploited.

Security measures can include SSL certificates, firewalls, malware scans, and user management. A WordPress expert can also help you recover your site in case of a security breach or hacking attempt.

Our services include keeping your website secure. Check out WordPress Maintenance and Support for more information.

Website Optimisation

Google expects websites to load under 2 seconds, so website optimisation is critical and it involves the process of improving the speed, performance, and user experience of your website.

A WordPress expert can help you optimise your site by using caching, minifying, and compressing files, optimising images, and reducing HTTP requests.

They can also help you improve your website’s SEO by making recommendations to optimise your content, meta tags, and URLs and spot opportunities to improve your rankings.

Website optimisation is crucial for improving user engagement, reducing bounce rates, and increasing conversions and ultimately, your bottom line.

Website Migration

If you are moving your website from one hosting provider to another or from another platform to WordPress, a WordPress expert can help you with the migration process.

They can ensure that your site is transferred safely and securely without losing any data or functionality.

A WordPress expert can also help you with the DNS changes, redirects, and other technical aspects of the migration.

A real-life example is when we moved a client from a bespoke CMS, to WordPress to enable all the benefits it comes with out of the box, such as search, categorisation, SEO, media management and more.

Read the case study on Ginger Leadership Comms.

Website Maintenance and Support

WordPress experts provide ongoing website maintenance and support, including regular updates, backups, and troubleshooting.

They can also perform website upgrades and enhancements to keep the site running optimally and help clients quickly resolve any technical issues.

E-Commerce Development

WordPress experts can help clients develop e-commerce websites by integrating shopping cart functionality, payment gateway integration, and other features to enhance the online shopping experience for customers.

They can also help with inventory management, order tracking, and shipping fulfilment.

You can find some real-life examples of client websites we’ve developed which have included first-time online store, Proquip Golf and well established retailer, Industrial Workwear.

Custom Plugin Development

In some cases, the required functionality for a website may not be available in existing plugins.

WordPress experts can develop custom plugins to meet the unique needs of their clients.

This custom plugin development can improve the functionality and performance of the website, leading to a better user experience.

An example of this can be separating the concerns, from a brochure/portfolio website, to managing member subscriptions, or, providing unique functionality that is marketed as another area of the website.

WordPress Expert Training

WordPress experts can provide training for clients who want to learn more about WordPress, including how to manage their website and perform basic maintenance tasks.

They can also provide advanced training on more technical aspects of WordPress development, allowing clients to take a more active role in the management of their website.

A WordPress expert brings a wealth of knowledge and experience to the development, customisation, and optimisation of WordPress websites.

By offering a range of services, including installing and setting up WordPress, developing custom themes and plugins, and providing ongoing maintenance and support.

If you would be interested in any of our WordPress services, please do get in touch.


Caroline Hagan

Caroline brings over 20 years experience as a Designer and Developer; featured in .NET magazine, the only woman in the UK accredited for Google Mobile Sites. A STEM Ambassador and Google Women Techmaker Ambassador. Previous clients include Blackberry, FIAT, Clark Shoes and Sky.

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