Why choose WooCommerce for your online eCommerce business

min read

If you’re a store owner or thinking of becoming one, you’ll likely have heard of WooCommerce and WooCommerce has a couple of amazing things going for it.

Here I’ll highlight some reasons why it is worth considering for your eCommerce business.

WordPress and WooCommerce

First, it’s built on WordPress. That means that you can leverage all of the tools and services already built on top of WordPress.

There are thousands of free themes and plugins available to you.

WordPress was created in 2003. Normally, online software doesn’t make it into the teenage years because it unravels as people lose interest, but that hasn’t happened with WordPress.

It continues to get bigger and bigger, and the platform is maturing. No matter what needs you have, someone else has already had that need and developed a theme, plugin, or custom code to solve that issue.

screenshot of WordPress plugins website

Open source

Another point is that WooCommerce, like WordPress, is open source and GPL licensed. Open source means that you can look at every single line of code to see what it’s doing.

You can rip it out or edit it. You could completely rewrite WooCommerce for your own purpose.

Because it’s open source, you can literally do anything with it. Most eCommerce platforms are hosted, and the source code is hidden, so there will be things you can’t do.

open source initiative logo.

The GPL license is a bit harder to explain. The easiest way to understand it is that it’s one of the most liberal licenses.

It lets you use the software however you want for as long as you want without having to pay.

What’s great about the GPL from a business perspective is that even if the unthinkable happened and Automattic, the company behind WooCommerce went out of business, the community could continue to develop WooCommerce and distribute it.

If you ever need something that’s totally custom, this allows developers like us, Blueocto, to be able to create bespoke websites, connections with other software or even plugins just for your business, on this platform.

Content marketing

notebook with content marketing text and icons in a circle

Another point is that WordPress is very strongly tied to content. WordPress started out as a blogging platform, so there are thousands of resources and help around just about blogging, content, and SEO.

Many eCommerce platforms throw in a blog as an afterthought. It isn’t a primary feature, and it’s a bit basic.

If you plan on doing content marketing for your store, then having a fully featured blog is essential, and you should choose a platform that’s strongly tied to content, like WordPress.

Full of features

So far, we’ve only really talked about WooCommerce and WordPress as platforms. We haven’t really gone into any of the features, and WooCommerce has tons of features.

First and foremost, it lets you sell any type of product you can imagine. You can sell physical goods, downloadable goods, subscriptions, memberships.

You can ask for pre-orders, you can name your own price and more. It’s incredibly customisable and you can sell any type of product you want.

Payment gateways

It integrates with some of the biggest payment gateways out there, so you can get paid however you want to get paid whether that be through Stripe, PayPal, or any of the 100 other official payment gateways on

popular payment gateways on WooCommerce


It also integrates with all of the major shipping providers. You can get live quotes from UPS, USPS, and FedEx.

You can export these orders into fulfilment software like ShipStation and Ordoro. You can also print labels at home.


WooCommerce is a solid platform for store owners because it has a lot of integrations, and it is solid for developers because of the open source nature of the platform, and how customisable it is.

Whether you’re starting a new eCommerce store, or re-platforming from an older system, you can’t go wrong with WooCommerce.

E-commerce is rapidly evolving and businesses are trying to adapt to these changes. If you are a business owner and selling products or services online, you should keep these legal aspects of eCommerce in mind.

Related: 6 legal requirements for running an eCommerce store

Caroline Hagan

Caroline brings over 15 years as a Designer and Developer; featured in .NET magazine, the only woman in the UK accredited for Google Mobile Sites. A business mentor with Enterprise Nation, STEM Ambassador and Google Women Techmaker Ambassador Previous client projects include Blackberry, FIAT, Clark Shoes and Sky.