Think you’re ready to sell online? It might be worth taking 5 minutes to ask yourself a few final questions before you take the plunge!
Our handy checklist can help you establish if you’re ready to take the leap into selling online with eCommerce
Time / money investment |
Yes |
No |
|---|---|---|
| (1) I’m getting an eCommerce site, but do I know that my customers, will be looking for me online? | [ ] | [ ] |
| (2) Have I got enough time to maintain and manage my eCommerce site on my own? | [ ] | [ ] |
| (3) Have I completed my competitor analysis and thought about how I am going to gain the competitive edge? | [ ] | [ ] |
Content |
Yes |
No |
|---|---|---|
| (1) Can I gather customer feedback and use positive comments as testimonials? | [ ] | [ ] |
| (2) Have I investigated a meaningful web address for my company website? | [ ] | [ ] |
| (3) Have I got descriptions for my products and services that are detailed and concise? | [ ] | [ ] |
Photos and videos |
Yes |
No |
|---|---|---|
| (1) Can I upload photos/videos to my site or to an online sharing site? | [ ] | [ ] |
| (2) Do I know how to edit photos/videos to show my products and services at their best? | [ ] | [ ] |
| (3) Are my images/videos professional enough to put on my website? | [ ] | [ ] |
Customer Care |
Yes |
No |
|---|---|---|
| (1) Have I mapped out and tested the steps my customers need to take to buy things from my website? | [ ] | [ ] |
| (2) Do my customers have easy payment options for buying my product or service i.e. online, on the phone? | [ ] | [ ] |
| (3) Am I easily contactable for my clients, eg. do I respond to emails quickly? | [ ] | [ ] |
Marketing |
Yes |
No |
|---|---|---|
| (1) Have I got permission to contact people about my products and services? | [ ] | [ ] |
| (2) Do I have a system to help me manage customer data? | [ ] | [ ] |
| (3) Do I understand online marketing, online PR and email marketing? | [ ] | [ ] |
E-commerce is rapidly evolving and businesses are trying to adapt to these changes. If you are a business owner and selling products or services online, you should keep these legal aspects of eCommerce in mind.
Related: 6 legal requirements for running an eCommerce store
If you feel like your situation is a little more unique, or you’d simply like to ‘sound out’ your ideas to see if they are feasible, don’t hesitate to Get in touch.
Caroline Hagan
Caroline brings over 15 years as a Designer and Developer; featured in .NET magazine, the only woman in the UK accredited for Google Mobile Sites. A business mentor with Enterprise Nation, STEM Ambassador and Google Women Techmaker Ambassador Previous client projects include Blackberry, FIAT, Clark Shoes and Sky.
