Think you’re ready to sell online? It might be worth taking 5 minutes to ask yourself a few final questions before you take the plunge!
Our handy checklist can help you establish if you’re ready to take the leap into selling online with eCommerce
Time / money investment |
Yes |
No |
|---|---|---|
| (1) I’m getting an eCommerce site, but do I know that my customers, will be looking for me online? | [ ] | [ ] |
| (2) Have I got enough time to maintain and manage my eCommerce site on my own? | [ ] | [ ] |
| (3) Have I completed my competitor analysis and thought about how I am going to gain the competitive edge? | [ ] | [ ] |
Content |
Yes |
No |
|---|---|---|
| (1) Can I gather customer feedback and use positive comments as testimonials? | [ ] | [ ] |
| (2) Have I investigated a meaningful web address for my company website? | [ ] | [ ] |
| (3) Have I got descriptions for my products and services that are detailed and concise? | [ ] | [ ] |
Photos and videos |
Yes |
No |
|---|---|---|
| (1) Can I upload photos/videos to my site or to an online sharing site? | [ ] | [ ] |
| (2) Do I know how to edit photos/videos to show my products and services at their best? | [ ] | [ ] |
| (3) Are my images/videos professional enough to put on my website? | [ ] | [ ] |
Customer Care |
Yes |
No |
|---|---|---|
| (1) Have I mapped out and tested the steps my customers need to take to buy things from my website? | [ ] | [ ] |
| (2) Do my customers have easy payment options for buying my product or service i.e. online, on the phone? | [ ] | [ ] |
| (3) Am I easily contactable for my clients, eg. do I respond to emails quickly? | [ ] | [ ] |
Marketing |
Yes |
No |
|---|---|---|
| (1) Have I got permission to contact people about my products and services? | [ ] | [ ] |
| (2) Do I have a system to help me manage customer data? | [ ] | [ ] |
| (3) Do I understand online marketing, online PR and email marketing? | [ ] | [ ] |
E-commerce is rapidly evolving and businesses are trying to adapt to these changes. If you are a business owner and selling products or services online, you should keep these legal aspects of eCommerce in mind.
Related: 6 legal requirements for running an eCommerce store
If you feel like your situation is a little more unique, or you’d simply like to ‘sound out’ your ideas to see if they are feasible, don’t hesitate to get in touch.
