Shopify

How to Use Shopify to Boost Your Social Media Marketing

min read

We share how to use Shopify to boost your social media and increase your ROI on Facebook and Instagram.

If you’re a small business owner or an aspiring entrepreneur, you know how important it is to establish an online presence and reach out to potential customers through social media.

Luckily, Shopify makes it easy to set up a seamless integration between your online store and your social media platforms, allowing you to increase your reach, engagement, and sales.

In this article, we’ll walk you through the step-by-step process of setting up a Facebook shop, using Instagram shopping, and integrating social media into your marketing strategy.

By the end of this guide, you’ll have the tools and knowledge you need to harness the power of social media and take your business to the next level.

how to shopify boost social media

Setting Up a Facebook Shop

With over 2.8 billion active users, Facebook is one of the most powerful social media platforms for businesses.

With a Facebook shop, you can easily showcase your products, manage orders, and reach out to your customers all in one place.

Here’s how to set up your Facebook shop:

  1. Create a Facebook Page for your business
  2. Set up your Facebook Shop by connecting your Shopify store
  3. Add your products and organise them into collections
  4. Manage your orders and communicate with customers
how to shopify boost social media: facebook shops

Using Instagram Shopping

Instagram is a visual platform, making it the perfect place to showcase your products and reach out to potential customers.

With Instagram Shopping, you can tag your products in your posts and stories, making it easy for your followers to browse and purchase your products without leaving the app.

Here’s how to use Instagram Shopping:

  1. Convert your Instagram account to a business account
  2. Connect your Shopify store to your Instagram account
  3. Tag your products in your posts and stories
  4. Enable checkout on Instagram for a seamless shopping experience

Social media examiner does a great job to show you step-by-step how to set it up on the Meta/ Business / Commerce manager size – nothing is easy with Facebook, is it?!

Want to sell your products on Instagram or Facebook? Looking for a tutorial to show you how to set up your Facebook Shop or Instagram Shop?

In this video, expert Allie Bloyd shares a detailed step-by-step walkthrough for setting up your Facebook Commerce Manager, so you can create Shops on Instagram and Facebook.

Discover how to properly set up your Product Catalog using two ways to add products; manually or by syncing with a third-party eCommerce platform.

Plus, learn how to set up Facebook and Instagram checkout so people can complete their purchases without leaving the platform, and how to create an ad campaign to promote the products in your catalog across Instagram and Facebook.

Integrating Social Media into Your Marketing Strategy

Now that you’ve set up your Facebook shop and enabled Instagram shopping, it’s time to integrate social media into your marketing strategy.

Social media is a powerful tool for building brand awareness, driving traffic to your online store, and engaging with your audience.

Here are some tips for integrating social media into your marketing strategy:

  1. Create a content calendar to plan your social media posts in advance
  2. Use social media analytics to track your performance and adjust your strategy accordingly
  3. Run social media ads to reach out to potential customers and drive traffic to your online store
  4. Collaborate with influencers and other businesses to expand your reach and build partnerships

Related: Why neglected social media accounts are bad for business

In conclusion, Shopify makes it easy to integrate your online store with your social media platforms, allowing you to increase your reach, engagement, and sales.

By following these steps, you can set up a Facebook shop, enable Instagram Shopping, and integrate social media into your marketing strategy.

With the right approach, social media can be a powerful tool for building your brand and growing your business. Good luck!


Caroline Hagan

Caroline brings over 15 years as a Designer and Developer; featured in .NET magazine, the only woman in the UK accredited for Google Mobile Sites. A business mentor with Enterprise Nation, STEM Ambassador and Google Women Techmaker Ambassador Previous client projects include Blackberry, FIAT, Clark Shoes and Sky.