100+ Digital Marketing Ideas for You to Steal
Visual communication is the use of visual elements to convey ideas and information which include but are not limited to signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources.
Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.
If you have any fresh or unique ideas not already in the list, please do get in touch and we’ll add them to the list (with credit of course!).
Let’s see the ideas!
- Display advertisements in newspapers
- #JournoRequests on Twitter
- Classifieds or Craigslist
- Magazine article
- Trade Journal advert
- Industry Newsletter Ads
- School Newsletter Ads
- Newspaper, Magazine & Newsletter Inserts
- Public Relations
- Press Releases
- Guerilla marketing
- Setup your free Google Business Profile
- Create printed Catalogues of your products
- Enter local or national competitions
- Enter industry awards
- Trade directory
- Join Tender listing websites
- A takeaway discount or loyalty card
- Coupon codes for online purchases
- Radio advertising
- Write a guest blog post
- Interview someone in your industry
- Television advert
- Phone directories, such as Yellow Pages or Thomsons
- Online business directory listings
- Advertise in your local supermarket on their community board
- Leaflet distribution
- In-person networking
- Become a mentor
- Offer a free giveaway
- Run your own competition
- Large billboard
- Inside Airport and transport terminals
- Inside buses and trains
- Advertise on vehicles such as taxis or bicycles
- Advertise on your own fleet (livery)
- Stickers on street furniture, such as bins or lamp posts
- Create a brochure
- Appointment cards
- Promotional gifts and merchandise; key rings, coasters, calendars, cups, pens
- Advertise on bus shelters
- Advertise on other buildings in key locations
- Local councils have signage on roundabouts and near roads
- Large banner outside your shop
- Window displays and graphics
- Put your products in other shops on shelves
- Branded uniforms and name tags
- Point of Sale materials
- Social media
- Collaborate with other businesses with cross-over skills or knowledge
- Email marketing
- Paid advertising on search engines
- Paid advertising on social media
- Trade shows and exhibitions
- Start a fundraiser or crowdfund an innovative idea
- Sponsor a charity
- Sponsor a conference
- Sponsor a local sports team
- Send a personalised letter
- Send a card (thank you)
- Send a postcard
- Send a sample of your product
- Branding on packaging materials, think tape and labels!
- Your Postcard inside other business mailers
- Set up a subscription model or appear in someone else’s box
- Create a fundraiser
- Setup an industry-related event, for businesses to exhibit or general public to enjoy
- Showcase your services with a website
- SMS (mobile phone messages) marketing
- Street marketing – hand out flyers
- “clean pavement” advertising on pavements or walls (temp. graffiti)
- In-home presentations – think Avon, Ann Summers, parties
- Large TV or LED screens (roadside, inside venues)
- Sell online with an eCommerce website
- Setup a booth or kiosk at business park or shopping centre
- Create an in-person tour
- Create a virtual tour
- Digital TV adverts in a takeaway or GP surgery
- Recommendation or word-of-mouth
- Testimonials
- Referral schemes
- Product placement on TV show
- Product placement inside a video game
- 3D billboard outside
- Flash mob
- Cinema adverts and sponsorships
- Put your service on the packaging of children’s food
- Make some shopper bags with your logo
- Posters inside of Lifts
- Get celebrity endorsement
- Latch onto a seasonal event like Halloween or Christmas
- Break a world record
- Perform a PR stunt
- Refrigerator Magnets
- Business cards
- Blimps, balloons, plane banners and sign-writing
- Get involved in Government programs or contracts
- Volunteer or donate your services to raffles
- Search Engine Optimisation
- Attend local markets with your products
- Get your blog listed in RSS Feeds and Aggregators
- Free Trial or Taster sessions
- Your logo or brand printed on tickets to events
- Licence your works or franchise your business model
- Open Days & Sign On Days
- Have a stand at a local festival or show
- Deliver a seminar or workshop
- Write a book in your expertise or field
Have you spotted any great ideas for digital marketing?
Most of what we know about Digital Marketing was born from traditional Graphic Design and Advertising – next time you’re out, be conscious of the all the “touch points” you see, where brands are advertising.
You can find lots of inspiration over on Behance.net Discover section in Graphic Design and their Advertising section.
