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Barbie Empowers Girls to Pursue STEM Careers on International Women’s Day!

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Barbie is breaking barriers and inspiring young girls to pursue careers in STEM.

Mattel, the company behind the iconic doll, is honouring a select group of STEM pioneers with their own Barbie dolls to celebrate International Women’s Day on March 8.

The goal is to encourage young girls to embrace the fields of science, technology, engineering and mathematics.

Among the STEM trailblazers being honoured are the Wojcicki sisters, Susan (longtime CEO of YouTube), Anne (CEO of at-home DNA testing company 23andME) and Janet (professor of pediatrics and epidemiology at the University of California, San Francisco).

  • Maggie Aderin-Pocock, a space scientist and educator from the United Kingdom;
  • Antje Boetius, a marine researcher and microbiologist from Germany;
  • Li Yinuo, co-founder of ETU Education, a school startup in China that offers a more personalised education;
  • and Katya Echazarreta, an electrical engineer who has worked on five NASA missions and the first woman born in Mexico to travel to space, are also being honoured.

Barbie herself has held more than 40 different STEM careers, including astrophysicist, space scientist, doctor and robotics engineer.

This is significant, as women in the real world make up half of the US workforce but still only represent less than one-third of the STEM workforce.

Mattel’s efforts to expand into Barbies based on real-life extraordinary women have helped boost the Barbie collector market.

The company has honoured Shonda Rhimes, Iris Apfel, and renowned British primatologist Jane Goodall with their own Barbie dolls.

The Inspiring Women Series of Barbie dolls, which are based on women who have been prominent figures in history, have been extremely popular with their collector fans and also have garnered widespread attention for those role models who should be honoured and often don’t get the recognition they deserve.

Mattel hopes that by honouring these seven leaders in science and technology, young girls will be encouraged to follow their passion in STEM fields.

Lisa McKnight, executive vice president and global head of Barbie & Dolls with Mattel, stated that “STEM is a field where women are severely underrepresented, and our hope is that honouring these seven leaders in science and technology will encourage girls to follow their passion in this field.”

Barbie’s STEM role models are helping to break down barriers and inspire the next generation of female leaders.


Caroline Hagan

Caroline brings over 15 years as a Designer and Developer; featured in .NET magazine, the only woman in the UK accredited for Google Mobile Sites. A business mentor with Enterprise Nation, STEM Ambassador and Google Women Techmaker Ambassador Previous client projects include Blackberry, FIAT, Clark Shoes and Sky.