Shopify is a powerful e-commerce platform that can help businesses of all sizes to build, manage and grow their online stores.
In this article, we’ll explore how to optimise your Shopify SEO and help you optimise your online store for search engines, improve your rankings, and attract more visitors to your site.
With its user-friendly interface, robust features and easy-to-use SEO tools, Shopify has become the go-to platform for many e-commerce businesses looking to improve their search engine visibility and drive more traffic to their online stores.
Keyword Research

The first step in optimising your Shopify store for search engines is to conduct keyword research.
Keyword research is the process of identifying the words and phrases that your target audience is using to search for your products or services online.
To get started, you can use free tools such as Google Keyword Planner, Ubersuggest or SEMRush Keyword Tool to find out what people are searching for in your industry.
Once you have a list of keywords, you can use them to optimise your product titles, descriptions, tags, and URLs.
On-Page Optimisation

On-page optimisation refers to the process of optimising the content and structure of your web pages to make them more search engine friendly.
On-page optimisation includes optimising your product titles, descriptions, tags, and URLs to include your target keywords.
Here are some tips to help you optimise your on-page content for search engines:
- Use descriptive, keyword-rich product titles and descriptions that accurately describe your products.
- Optimise your product images with descriptive alt tags.
- Use header tags (H1, H2, H3) to structure your content.
- Write unique and valuable product descriptions that answer customer questions.
- Use internal linking to connect related products, categories, and pages on your website.
Useful On-page SEO Apps for Shopify
- Optimise the Title, Description, Keywords, Meta, and SEO loopholes to improve the store SE crawl with SEOGuru.
- Optimise product meta-descriptions to increase search engine ranking and increase organic traffic with Smart SEO Boost.
- Boost on-page SEO and on site mesh optimisation while adding paragraphs full of internal links with Linkify.
We answer the question: Is Shopify SEO Friendly?
Link Building

Link building is the process of acquiring links from other websites to your site.
Links from high-quality, authoritative websites can help improve your search engine rankings and drive more traffic to your online store.
Here are some tips to help you build quality backlinks to your Shopify store:
- Create valuable and shareable content that people will want to link to.
- Participate in online forums, blogs and social media sites to build relationships with other businesses and influencers.
- Reach out to other websites and request links to your site.
- Use social media platforms like Twitter, Facebook, and LinkedIn to promote your content and build your brand.
Useful Link Building Apps for Shopify
- Optimise your landing pages, create backlinks to your website, get detailed analytics on the SEO status with SEOly.
- Spotlightify lets you showcase your products on a product discovery platform which can help you improve your SEO with valuable backlinks.
- check rankings, run in-depth SEO audits, monitor backlinks, conduct safe link building with SEO Metriks.
Conclusion
Shopify is an excellent e-commerce platform for businesses looking to improve their search engine visibility and drive more traffic to their online store.
With its user-friendly interface, robust features, and easy-to-use SEO tools, Shopify makes it easy for businesses to optimise their online store for search engines and attract more visitors to their site.
By conducting keyword research, optimising your on-page content, and building quality backlinks, you can improve your search engine rankings, drive more traffic to your site, and ultimately increase your e-commerce revenue.
With all these benefits, it is no surprise that Shopify is the go-to platform for many businesses looking to build and grow their online stores.
