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How can a website help a small business?

Having a website for your business may be a no brainer for some, especially after a global pandemic, but for the others out there who haven’t yet made the jump online, here are a few reasons why having a website can help your business grow.

First of all, having an online presence is essential for your target consumers or customers, as for small businesses having more information online allows people to learn about your company and what you do.

This goes hand in hand with building a rapport with new clients and customers might want to know about your business history, your expertise and your specialisation.

This is a great vehicle for people to learn more and attain that comfort level they seek. Building a rapport could mean that you add a blog to your website, which coincide with your brand.

A blog can offer a fresh content for your website which can educate the audience. According to Orientation Marketing website, “The most important aspect of branded communications is consistency.”

20 ways you can build trust with your visitors

This shows how keeping a brand and a consistent message will allow your users to distinguish the business.

Having a website also means that you can sell online. Forget in-store experiences, eCommerce sales have increased immensely in the past year, as most shops have been only available online. Virtual stores therefore are the way forward. Easy, convenient and popular.

A website doesn’t just mean that you have an online presence, it also means that you can market your business website on social media too.

This online method of advertising your company is the most easy and inexpensive way, as most social media platforms are free.

As we are in a day and age where almost all generations are online, it is the best thing to do for your business.

Here is an article published from the North-East Business Innovation Centre about how you can use Instagram, the social media platform to market your business. It is filled with useful tips and tricks, so give it a read!

How to market your business using Instagram

If you want to get more information on how Blueocto can make you a website, or in other words a better one, then get in touch!

Caroline Hagan

Caroline brings over 15 years as a Designer and Developer; featured in .NET magazine, the only woman in the UK accredited for Google Mobile Sites. A business mentor with Enterprise Nation, STEM Ambassador and Google Women Techmaker Ambassador Previous client projects include Blackberry, FIAT, Clark Shoes and Sky.

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