Digital Marketing for Small Businesses – On-Page SEO Techniques

12th July 2024

On-page SEO

An On-page SEO audit will give you an idea of how SEO-friendly your website is overall. Here’s how you do it:

• Get a list of your pages
• Export all of your site pages to a spreadsheet, then sort them by the most frequently visited
• Once you’ve completed your keyword research, take your keyword categories and see which fit best by page. Add that category into a column alongside the page name
• Add another column for any keywords you’ve not currently got covered

This is where your content comes in. You’ll need to work in those keywords to your priority pages on, especially within your metadata. Metadata tells search engines what your content is about. Metadata includes things like your pages’:

• Titles
• Descriptions
• Headings & Content
• Images Titles & Alt Text
• URLs

Things to avoid that could cost you search penalties:

Don’t hide your keywords – or stuff too many of them into your copy. This includes forcing them into places they don’t belong to try and rank for terms that don’t come naturally to the page you’re on at the time.

Keyword stuffing is the oldest trick in the book when it comes to SEO – and nowadays, search engines have been developed specifically to detect it. Not only does it look spammy, but it’s not approved by search engines and will result in penalties.

Promote a good user experience

The most important thing to consider is your visitor’s user experience. While optimising your website for an algorithm sounds purely scientific, remember that the goal of search engines is to deliver the best experience possible to their endusers: searchers. If you keep that goal in mind with your SEO strategy, you’ll be more likely to make good choices. Think about humans first and search engines second, and you’ll be alright.

Top tools to conduct keyword research

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