As a designer, choosing the right colour for a website can make a significant impact on how users perceive it – blue is a popular choice for websites due to its versatility and calming effect.
In this article, we will cover the benefits of using blue in website design, what colours complement blue and the psychology of blue and when not to use it.
Why is blue used in web design?
Blue is a universally recognised colour that is associated with trust, security, and stability.
It is a versatile colour that can be used in many different ways within a website’s design.
From dark navy shades to bright, vibrant blues, there are many options available for designers to work with.
Blue is also a low-wavelength colour that is easier on the eyes and can be viewed for longer periods of time without causing eye strain or fatigue.
This can help to improve the user experience and ensure that visitors to the site are able to engage with its content for longer periods of time.
What colour goes well with blue?
Blue is a versatile colour that can be combined with many other colours to create a harmonious design. Some colours that go well with blue include:
- White: creates a clean and fresh look
- Gray: adds sophistication and elegance
- Yellow: creates a high-impact and vibrant design
- Green: creates a natural and soothing look
- Orange: creates a bold and energetic design
Why is blue a good colour for a website?
Blue is a calming and reassuring colour that can help to create a welcoming and trustworthy user experience.
It is associated with stability, trust, and security, which can help to establish a strong brand image that resonates with the target audience.
Blue is also a low-wavelength colour that is easier on the eyes and can be viewed for longer periods of time without causing eye strain or fatigue, which can improve the user experience.
Our picks of blue websites for your inspiration:
3. BreatheHR
5. BornGood
Blue psychology
Blue is strongly associated with tranquility and calmness.
It is linked to consciousness and intellect, making it a good colour for businesses promoting technology and medical equipment.
Blue is considered beneficial to the mind and body, as it slows human metabolism and produces a calming effect.
In heraldry, blue is used to symbolise piety and sincerity. Dark blue is associated with depth, expertise, and stability, making it a preferred colour for corporate America.
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Why is blue a popular choice?
Blue is a popular choice for websites – it is a universally recognised colour that is associated with trust, security, and stability.
Blue can also be used in many different ways within a website’s design, from dark navy shades to bright, vibrant blues.
Its low-wavelength nature makes it easier on the eyes and can be viewed for longer periods of time without causing eye strain or fatigue, which can improve the user experience.
When not to use blue for websites?
While blue is a versatile colour, there are some situations where it may not be appropriate to use.
For example, blue should be avoided when promoting food and cooking because it suppresses appetite – it does not occur naturally in food, except for blueberries, and is associated with mould and “off” food.
To conclude…
Blue is an excellent choice for websites seeking to create a trustworthy and calming user experience. Its versatility makes it a popular choice among various industries, while its association with stability and security can help to establish a strong brand image.
However, it is essential to use blue appropriately and consider complementary colours to create an effective design that resonates with the target audience.
By understanding the psychology of blue and its benefits, web designers can make informed decisions when choosing colour schemes for their websites.
